What is the Amazonator?

So the basic idea here is, Amazon.com's Associated program pays a (usually) 15% commission on direct referrals of the form:

But only 5% on secondary referrals you get to from there, such as:
So, the Amazonator lets you browse around within Amazon.com all you want, but when you find a book you want to buy you first click on the button. This replaces the secondary referral page with a direct referral, so I get the full commission.
To ACME Labs.